In a remote village facing the ocean coast of Northern Morocco, Najim and Othman grew-up as sheperds. Now aged twenty, they have become carpenters. They design and produce home and garden furniture made from branches of arbutus, rustic furniture inspired by English seventeenth century. But the free-form shapes and bright shiny colors reveal the cheerful and gypsy nature of the authors (some call it Pop). A third boy, Hisham, joined them a few months ago. In a country from which all young people want to emigrate, a country in which triumphs an idea of progress and development that humiliates those who belong to lower classes, three boys are happy to live in the stone village where they were born, they are proud of their work, and welcome with grace in their workroom visitors, friends, chickens and neighbours's goats. N and O stand for Najim and Othman, W for Workshop, On The Ocean for the wonderful place where they live and work.